5 Signs your business needs a website and what to do about it

Your website is often the first impression people have of your business especially in today’s digital-first world. Whether you’re a local shop in Halifax or serving customers across Canada, your site should work for you, not against you. But how do you know when it's time for an upgrade?

Here are five signs it might be time to consider a new website and what you can do about it.

1. Your website looks outdated

If your site looks like it was built in 2012... it probably was. Design trends, user expectations, and devices have all evolved. Today’s customers expect clean, modern, mobile-friendly sites. If yours still uses old fonts, low-res images, or clunky layouts, you're likely losing credibility and traffic.

What to do: Work with a web designer who understands modern user experience and can refresh your brand’s online presence. Even small changes can make a big difference in how your business is perceived.

2. It’s Not Mobile-Friendly

More than half of all web traffic now comes from smartphones. If your website isn’t responsive — meaning it doesn’t adapt smoothly to mobile devices then visitors will leave fast. And worse, Google will penalize you in search rankings.

What to do: Make sure your site is fully optimized for phones and tablets. A mobile-friendly design improves user experience and boosts your SEO.

3. It Loads Slowly

Speed matters. If your site takes more than 3 seconds to load, people will bounce — and search engines will notice. Slow load times often come from outdated code, uncompressed images, or bad hosting.

What to do: Have a professional audit your website’s speed and performance. A rebuild with clean, optimized code and proper image formatting can significantly improve load time and user engagement.

4. You’re Not Showing Up on Google

If your competitors are ranking higher than you, your website might not be properly optimized for SEO. A beautiful site is great but if no one can find it, it won’t generate leads.

What to do: Ensure your website is built with SEO in mind — from proper heading structure and metadata to keyword-rich content and local search optimization.

5. You Can’t Make Simple Updates

If updating text, changing images, or adding a blog post feels like pulling teeth (or you need a developer just to fix a typo), it’s time for a more user-friendly platform.

What to do: Use a content management system (CMS) like Wix that gives you control or work with a marketing partner who can make changes on your behalf quickly and affordably.

The Bottom Line: Your Website Should Work For You

At Falcon Marketing, we build websites that are fast, modern, mobile-friendly, and designed to help you grow. Whether you’re just starting out or your current site needs a full overhaul, we can help you build a digital presence that looks good and performs.

Need an honest look at your current site? Book a free consultation and let’s see what’s working — and what needs fixing.